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  • Íñigo Lope de Toledo
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Madrid, 26th October 2017.

The Chinese company Shanghai Silk, has chosen Barcelona for the launch of the first flagship in Europe of its women’s fashion chain Lily. Managed by the consulting firm specialized in retail LaSBA, Lily will open at number 125 of Rambla Catalunya, in a room with an area of approximately 200 square meters The collection that will be distributed in the Barcelona store is the same with which the group operates in its Asian stores The price positioning is similar to that of chains such as Maje or Sandro. With 700 stores in China Lily operates some seventy stores in ten other countries, mainly in Southeast Asia and the Middle East.