Cannes, 19th November 2018.
LaSBA was present at the MAPIC 2018 fair held last week in Cannes, with an influx this year of 8,600 affected participants from 80 countries. At stand P1.J13, located next to the central hall on the ground floor, LaSBA shared space with its English partners Time Retail Partners, with Reno Italians and with Strombergs Germans. The commercial and tenant rep activity was especially intense during the three days. In parallel conferences, the convergence of the physical and the digital centered many of the discussions with promoters and investors.