Madrid, 2nd July 2019 The Last Mile is becoming, increasingly, the key battlefield in the supply chain of electronic commerce, and it is taken for granted that the companies acting in this trade, whether they are "Pure Players" or traditional Through the omnichannel model, they will have to develop specific strategies in this area to compete effectively in this field. In the same way, the logistics operating companies, of which those are or might be customers, should review, are already reviewing, in fact, their performance assumptions, and, among others, their real estate storage and distribution supports. Both online merchants and / or distributors, as well as companies in the logistics and transport sector, which already face the challenge of adopting new approaches and increasingly evolved technologies to compete, also face the need to rethink the physical distribution, and, therefore, its network of warehouses and distribution routes. The increasing demand for speed and convenience of the target clients in the city, as well as increasingly large and complex urban areas, in particular single-family housing developments or housing at height but low density, are forcing some and others to review their storage and distribution networks, replacing centralized networks with small-scale local distribution infrastructures, in which the demand for increasing capillarity that ensures the objective of approaching the final recipient is increasing. What form and what characteristics this capillary network should take in real estate terms is one of the challenges that one and the other must already be considering. Without prejudice to the role they will develop, and that they are already developing localized deliveries, such as mailboxes at gas stations, stations, and transport exchangers, or the commercial premises themselves, and, by extension, and on a larger scale, shopping centers.
Cannes, Mapic, 16th November 2017 I commented in a previous blog the time of trade flourishing in the center of the city. And the peremptory need that the main commercial axes of the city have to follow many of the techniques and learn from the experiences lived and developed by the mall. To prolong in an effective way, little by little and in an unstoppable way, the shopping center model towards the public spaces of the urban center of the city Surprising in this context that does not arise from any of the parties involved, merchants or Administration, an initiative that would be simple to introduce and that would allow, as in fact it has always done in shopping centers, to have useful data of inflows for management Common: The flow counters. To those who know of the tremendous utility of these devices, and their relative low installation and maintenance costs, we find it difficult to understand that they have not become widespread today. The latest technologies have eliminated some of the disadvantages that the first devices could have for use in open spaces. And the importance of good data management has not stopped growing for all types of businesses I want to think that the fidelity of their measurements, and the usefulness they provide to understand cycles and evaluate campaigns should encourage each other to implant, sooner or later, these systems in successful shopping streets. The existence in the Spanish market of different suppliers of systems and mechanisms of diverse type expand the offer, stimulate competition, and improve the service they offer. The opportunity is therefore decidedly here and now.