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16
Nov
2017

Control of inflows in commercial streets: they will not take long

Control of inflows in commercial streets: they will not take long
  • ebuala
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Cannes, Mapic, 16th November 2017 I commented in a previous blog the time of trade flourishing in the center of the city. And the peremptory need that the main commercial axes of the city have to follow many of the techniques and learn from the experiences lived and developed by the mall. To prolong in an effective way, little by little and in an unstoppable way, the shopping center model towards the public spaces of the urban center of the city Surprising in this context that does not arise from any of the parties involved, merchants or Administration, an initiative that would be simple to introduce and that would allow, as in fact it has always done in shopping centers, to have useful data of inflows for management Common: The flow counters. To those who know of the tremendous utility of these devices, and their relative low installation and maintenance costs, we find it difficult to understand that they have not become widespread today. The latest technologies have eliminated some of the disadvantages that the first devices could have for use in open spaces. And the importance of good data management has not stopped growing for all types of businesses I want to think that the fidelity of their measurements, and the usefulness they provide to understand cycles and evaluate campaigns should encourage each other to implant, sooner or later, these systems in successful shopping streets. The existence in the Spanish market of different suppliers of systems and mechanisms of diverse type expand the offer, stimulate competition, and improve the service they offer. The opportunity is therefore decidedly here and now.

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11
Oct
2017

Condemned to follow the mall model

Condemned to follow the mall model
  • Íñigo Lope de Toledo
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Madrid, 11th October 2017 We live a time of flourishing trade in the center of the city. Of an undisputed and permanent improvement that is experiencing the attractiveness of the traditional shopping street, the "high street", for, at the same time, retail operators on the one hand and for consumers on the other. In Spain and everywhere It is truly a phenomenon of recovery of the city center, worldwide. Driven by the determination with which the large operators of retail are looking for stores in the commercial streets of the center and with the recovery of the spirit of open and attractive streets that have achieved many pedestrianizations and extension of sidewalks, returns to stand on the table a reality that, for many years now has been talking about: the possibility of making these commercial axes, at least the most successful, true shopping centers. Although there has always been a collision with the harsh reality of a huge multiplicity of owners, the consequent lack of control over activities, and the difficulty of a truly effective common management, this possibility or, better, this opportunity, is more alive than never. Not perhaps, true, for all shopping streets, but at least for the most central, attractive and well connected. For many years now, sometimes driven by the Administration and with a part of public funds, physical models of approximation, with attractive common spaces, have been applied to the moles of shopping centers: pedestrianization, furniture, signalling, areas of games, etc., have gone in this direction. And there have also been tests of a common management, with joint programs of animations and cooperative marketing operations. Live groups of merchants of these commercial axes have also achieved in some cases, a relative homogeneity in schedules, customer services, etc. All this has been setting up a determined approach to the mall model.

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