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Girardot, 28th may 2015

What more pleasing memories! What lucky times we have lived with the progressive development of the formula of the shopping centres in Spain in the 80s and 90s! ! What magic was radiating every new center that was coming to a medium-size size city!

Today I remember again with contained emotion these sensations esensations in the medium-size size cities in Colombia. I visited thel Unicentro in Girardot, a city of approximately 80.000 inhabitants to the south of Bogota, newly inaugurated by Pedro Gómez, probably the of most tradition promoter of the national scene. A big center, of 23.000 m2, well executed , with all the facilities and characteristics of the present centers. And with an interesting collection of many of the store chains that are obtaining national implantation in the country.

The Manager was explaining to myself as the neighbors of the municipality they were approaching with respect, in amazement, to the facilities of the centre. How they were experimenting, they were rising and going down the mechanical stairs that they had never seen, how they were appearing to the shop windows, how there were astonished by the materials, the cleanliness, the gardening, how they were showing almost religious respect for a new world full of unknown sensations,and that now, by the hand of the new shopping centre, ending up being at their disposal, more than never.

It has been always said that any real-estate promotion is the result of many years of work, of commitment, of taking risks on the part of a promoter. But the special of the shopping centre is to verify how, from the following day of the inauguration, the result of all this effort delivers to the population to whom is going to give service, and how they will make it immediately theirs, they are really going to get to feel it. And in what extent his commercial future success is going to precisely depend on this appropriation. What satisfaction to verify that the mechanism continues repeating itself in the new countries, in the new cities that are joining to the fórmula!

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